Privacy Policy

Last Updated: 23/08/26

whatisxwearing operates the whatisxwearing.com website.

This page is used to inform website visitors regarding our policies with the collection, use, and disclosure of Personal Information if anyone decided to use our Service, the whatisxwearing.com website.

If you choose to use our Service, then you agree to the collection and use of information in relation with this policy. The Personal Information that we collect are used for providing and improving the Service. We will not use or share your information with anyone except as described in this Privacy Policy.

The terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, which is accessible at whatisxwearing.com, unless otherwise defined in this Privacy Policy.

Information We Collect

The information we collect depends on how you use the website.

Information collected when you visit the website

When you visit What Is X Wearing, we may automatically collect:

Your IP address
Browser and device type
Operating system
Referring website
Pages visited
Time and date of visits
Time spent on pages
Approximate location derived from your IP address
Cookie identifiers and similar technical information

This information helps us operate the website, maintain security, understand how visitors use it and identify technical problems.

Information collected when you place an order

When you purchase something from our shop, we may collect:

Your name
Email address
Telephone number
Billing address
Shipping address
Products, sizes, colours and quantities ordered
Order value, currency and delivery method
Order notes or delivery instructions
Payment method and payment status
Transaction and order identification numbers
IP address and browser information
Communications relating to your order, return, refund or support request

We require certain information to process your payment, produce your products and deliver your order. If you do not provide this information, we may be unable to complete your purchase.

If you provide another person’s details as the recipient of an order, you are responsible for ensuring that you have permission to provide their information.

Customer accounts

If you create an account, we may store your name, email address, username, billing and shipping addresses, order history and account preferences.

Passwords are stored in a protected, hashed form. We cannot view your original password.

Contact and support information

If you contact us, we may collect your name, email address, order number and any other information included in your message. We use this information to respond to your enquiry and provide customer support.

We do not ask customers to provide sensitive personal information through our shop or contact forms.

How We Use Personal Information

We may use personal information to:

Display and maintain your shopping cart
Process and confirm purchases
Collect and verify payments
Produce, fulfil and ship orders
Send order confirmations, delivery updates and service messages
Create and manage customer accounts
Provide returns, refunds and customer support
Detect fraudulent, abusive or unauthorised activity
Maintain the security and performance of the website
Troubleshoot errors and technical problems
Improve our products, website and customer experience
Maintain financial, tax and business records
Meet our legal and regulatory obligations
Establish, exercise or defend legal claims

We will not add you to a marketing list simply because you placed an order. If we introduce optional marketing communications, we will request consent where required and provide an unsubscribe option.

Our Lawful Bases for Processing

Where UK or European data protection law applies, we rely on the following lawful bases:

Contract: To process payments, fulfil orders, deliver products, manage accounts and provide customer support.
Legal obligation: To maintain tax, accounting and transaction records and comply with lawful requests.
Legitimate interests: To operate and improve the website, prevent fraud, secure the shop, respond to enquiries and protect our business.
Consent: For non-essential cookies, personalised advertising or optional marketing where consent is legally required.

Where we rely on consent, you may withdraw it at any time. Withdrawing consent does not affect processing that took place before it was withdrawn.

WooCommerce

Our online shop is powered by WooCommerce. Order and customer information is stored in the WordPress database associated with our website.

WooCommerce may store information including your name, email address, phone number, billing and shipping addresses, products ordered, order date and payment method. Connected WooCommerce extensions may process additional information where required to provide payment, account, security or checkout functionality.

Payments

Payments are processed through third-party payment providers. Depending on the option you select, these may include WooPayments and Stripe, Google Pay, Amazon Pay, Klarna or Clearpay.

Information shared with a payment provider may include:

Your name and contact details
Billing address
Shipping address
Order total and currency
Products purchased
Transaction identifiers
Device and IP information
Information required for fraud prevention and payment authentication

We do not ordinarily receive or store your complete payment-card number. Card details are entered into secure payment fields provided by the relevant payment processor.

Payment providers may conduct identity, authentication, credit eligibility and fraud-prevention checks. These providers process information according to their own privacy policies:

The providers available at checkout may change. Only the provider associated with the payment option you select will process your payment, although payment or promotional tools displayed on the website may also process limited device, cookie and interaction information under their own policies.

Printful Fulfilment

Our products are printed, fulfilled and dispatched by Printful and its affiliated fulfilment facilities and delivery partners.

When you place an order, we share the information Printful needs to produce and deliver it. This may include:

Recipient name
Shipping address
Email address
Telephone number, where required for delivery
Order number
Products, sizes, colours and quantities ordered
Delivery instructions
Shipping method

Printful may share the necessary delivery information with production facilities, postal services, couriers and customs authorities. Printful may fulfil orders from facilities located in different countries depending on product availability and the delivery destination.

Printful processes information in accordance with its Privacy Policy.

Other Service Providers

We may also share limited personal information with trusted providers that help us operate the website and store, including:

Website hosting and database providers
Content delivery, performance and security providers
Email and transactional-message providers
Website analytics providers
Fraud-prevention services
Accountants, legal advisers and other professional advisers
Postal services, couriers and customs authorities
Government bodies, regulators or law-enforcement authorities where legally required

These providers may only receive the information reasonably necessary to perform their services.

We may also disclose information where necessary to protect our rights, investigate fraud, enforce our terms or respond to a valid legal request.

Cookies

Cookies are small files placed on your browser or device. We use cookies and similar technologies to operate the website, remember shopping-cart contents, maintain sessions, secure checkout and understand website performance.

WooCommerce may use essential cookies such as:

woocommerce_cart_hash
woocommerce_items_in_cart
wp_woocommerce_session_
woocommerce_recently_viewed

These cookies allow the shop to remember cart contents and maintain your session. Refusing or blocking essential cookies may prevent the cart, checkout or customer-account areas from working correctly.

Payment, analytics and other service providers may set their own cookies. Where legally required, we will request permission before using non-essential analytics, advertising or personalisation cookies.

You can manage cookies through our cookie-consent controls, where available, or through your browser settings. Blocking cookies may affect some website features.

Log Data

Our website, hosting provider and security services may record technical log data when you access the website. This may include your IP address, device type, browser version, pages visited, requested files, referring page, date and time, and information about website errors.

We use this information for security, troubleshooting, fraud prevention and website maintenance.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy.

Completed order, payment and invoice records will generally be retained for up to six years, or longer where required by applicable tax, accounting or legal obligations.

Customer-account information may be retained while the account remains active. If an account is closed, we may retain or anonymise related order information where required for tax, accounting, fraud-prevention or legal purposes.

Failed, cancelled and pending order information is retained only for as long as reasonably necessary to resolve payment problems, provide support, prevent fraud and maintain appropriate business records.

Support correspondence and technical logs are retained for as long as necessary to respond to enquiries, protect the website and resolve disputes.

Third-party providers, including payment processors and Printful, apply their own retention periods under their respective privacy policies.

International Data Transfers

Some service providers, fulfilment facilities, payment processors and delivery partners may process personal information outside your country, including outside the United Kingdom or European Economic Area.

Where data protection law requires it, international transfers will be made using an applicable adequacy regulation, approved contractual protections or another legally recognised safeguard.

Security

We use reasonable technical and organisational measures to protect personal information against unauthorised access, misuse, alteration, loss or disclosure.

The website uses HTTPS encryption to protect information transmitted between your browser and our server. Payment-card information is handled through secure fields provided by our payment processors.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Your Privacy Rights

Depending on your location, you may have the right to:

Request access to your personal information
Request correction of inaccurate or incomplete information
Request deletion of your information
Request restriction of processing
Object to certain processing based on legitimate interests
Receive certain information in a portable format
Withdraw consent where processing is based on consent
Complain to a relevant data-protection authority

These rights are not absolute and may be limited where we need to retain information for legal, tax, fraud-prevention or contractual reasons.

To exercise your rights, contact us using the information below. We may need to verify your identity before completing a request.

If UK data-protection law applies, you may also complain to the Information Commissioner’s Office.

Automated Fraud Checks

We do not independently make decisions based solely on automated processing that produce legal or similarly significant effects.

Payment providers may use automated systems to assess payment and fraud risk. This may result in a transaction being authenticated, delayed or declined. Information about these checks is available in the relevant payment provider’s privacy policy.

Links and Affiliate Partners

The website contains links to third-party websites, including retailers and affiliate partners. If you follow one of these links, the third party may collect information under its own privacy policy.

We do not control and are not responsible for the privacy practices, security or content of third-party websites.

Children’s Privacy

Our online shop is not directed at children under the age of 13, and we do not knowingly collect personal information directly from children under 13.

Anyone under the age required to enter into a legally binding purchase should use the shop only with the involvement and permission of a parent or guardian.

If you believe a child has provided personal information without appropriate permission, please contact us so that we can review and, where appropriate, delete it.

Changes to This Privacy Policy

We may update this Privacy Policy when our practices, services, payment options or legal obligations change.

The revised policy will be published on this page with an updated revision date. Where a change materially affects how we use personal information, we will provide additional notice where reasonably required.